Heads of Innovation Forum


Smart Services CRC, Jumptank and Westfield co-hosted the second Heads of Innovation Forum for innovators and business transformers on 26 February 2014.


Hosted at Jumptank (an Aegis Media Company) speakers shared experiences at the intersection of technology and strategic innovation, using live technology demonstrations that have reshaped the interface with clients and prospects, and continuous delivery that enables extraordinary response times by aligning business with development. The agenda for the second forum was as follows:


16:00 Welcome & introductions (Justin Baird, Founding Partner, Jumptank & Group Innovation Director, Aegis Media & Annette Dockerty, Market Development Manager, Smart Services CRC)
16:15 Justin Baird Founding Partner, Jumptank and Group Innovation Director, Aegis Media, Jumptank
16:25 Discussion
17:00 Ian Tinsley, Head of Engineering, Westfield Labs
17:10 Discussion
17:55 Closing comments & the next forum
18:00 Further discussion over drinks and canapes
19:00 Close


The following people attended:



Annalie Killian Head of Innovation

Will Dunn

Innovation Intern
Contextf Luca Gatti


Cruiser Interactive

Anthony Collins Product Leader
Fairfax Media Yorgos Moschovis

Director of Data, Audience and Insights

Fairfax Media Danielle Szetho

Manager, Data and Audience Analytics

Jumptank Justin Baird

Founding Partner, Jumptank & Group Innovation Director, Aegis Media

Public Service Commission Joy Hiley

Principal Advisor

Salesforce Derek Laney

Director Product Marketing

Sirca Mike Briers



Paul McCarthy

Director, Strategy and Innovation

Smart Services CRC

Warren Bradey


Smart Services CRC

Daniel Austin Head of R&D

Smart Services CRC

Annette Dockerty Market Development Manager
University of Sydney Andy Dong

Design Thinking Expert

University of Sydney Dan Lovallo

Professor of Business Strategy


Kath Hamilton

General Manager Digital Retail Services & Partnerships


Grant Howie

Head of Product Management Australia

Westfield Labs Ian Tinsley

Head of Engineering


Has Fakira

Head of Multi Option Retail, IT

Woolworths Georgie Fleischer

Business Account Manager, Multi Option Retail


Maysoon El-Ahmad

Acting Head of Customer Insights, Customer Engagement