Our Business and Information Systems researchers have been working with our industry partners to create new market opportunities for financial service delivery.
Some of the questions being answered include:
- How can we enhance and extend online financial services in order to raise awareness of financial products with underperforming uptake levels with existing customers?
- What are the key inhibitors and motivators for users’ uptake and appropriation of mobile financial services? What are the personalization, trust and privacy issues for users and how can these be addressed? What is the role of financial services in user’s daily lives in terms of expectancy and empowerment?
- How can banks better engage young people and improve their financial literacy?
- How could banks develop new services adjacent to traditional financial services in order to leverage their brand and existing relationships by providing secure online storage for financial and legal documents?